Social Media Opportunities & Pitfalls
Author: Montana Hospital Association
Social media is an incredibly useful tool for your hospital or health care system: it keeps your community aware of programs and services your organization offers, as well as timely issues that need to be communicated immediately. Clear and consistent messaging heighten your organization’s credibility and visibility within your community. However, social media can also be dangerous; it has many pitfalls. It opens doors to negative reviews and nasty comments from unhappy customers, and the platforms your organization uses need constant monitoring by your organization’s staff.